The city of Kraków is a major urban hub in Poland. With this branding for the city I hoped to create an identity that transcends multiple cultural touch points from food and commerce to social events and exhibitions. The logotype is a modern geometric take on medieval scripture and iconography that harkens back to the city’s millennia long history, with design elements revolving around polish folk culture. The brand is meant to bolster tourism or inspire a sense of civil pride and unity in the city’s residents through a universal experience that can be seen and consumed across all facets of city life.
The city of Kraków is a major urban hub in Poland. With this branding for the city I hoped to create an identity that transcends multiple cultural touch points from food and commerce to social events and exhibitions. The logotype is a modern geometric take on medieval scripture and iconography that harkens back to the city’s millennia long history, with design elements revolving around polish folk culture. Whether to bolster tourism or to inspire a sense of civil pride and unity in the city’s residents, I hoped to create a universal experience that can be seen and consumed across all facets of the city.
