A festival inspired by the works of writer Stephen King, named after the inter-dimensional entities featured within his fictional multiverse, that aims to spotlight films within the horror and sci-fi genres. The festival’s primary selection pool is works from the 80’s and 90’s, and as such I wanted its branding to reflect the flat colors and metallic gradients of early VHS tape packaging artwork. The optical infinity motif is designed to mimic the path of a black hole through time and space as well as the mechanical components of a vintage typewriter, photographic lens, and the human eye.